Today it is very hard to increase the Google Adsense click through rate(CTR). Every visitor know about Google Adsense, and visitors avoid to click on the ads. Even I when hover mouse on any link or banner, first see the link display at the below, its from current website or from any advertising program. So you get an lots of impression but generate less click, it will definitely effect on your Adsense revenue. Google Adsense are easily identify, because of there standard format of ads like Ads title in blue, description in black and URL in green color. So I share some basic and common tips, I hope which will help to increase the revenue of Adsense.
Customizing Ads
Google Provide Ads Customization Option where you can change the font-family, font-size and color of ads, But Google does not allow to alter the code externally. So customizing ads can increase the revenue of Google Adsense. Here are some tips regarding to customizing ads.
- font-face: Keep the font of ads same as your content font. Google provide few fonts for ads, so it is better that one of these font is apply for your blog content.
- font-size: Size of Ads keep little bit bigger than you content size. Adsense provide only small, medium and large font size, according to ads size adjust your content font-size.
- Color of Ads: Color is most important factor in customizing ads. Text ads contains an three section in the ads: Title, Description, URL. Keep the color of link same as the your hyperlink while description and URL color is same as content color. It will help to generate more click.
- Background and Border: Change the color of background and border same are background of your blog or website.
Type, Format and Placement of Ads
Google Adsense provide an plenty of ads format, different ads types. Choosing right format, type with placement will increasing in CTR.
- Display Ads (Rich/Image Ads) are easily identify by visitor and fact is that you generate more revue from Text ads than Display ads. So keep this ads at the Header, Sidebar section is also good looking and professional.
- If your navigation menu is horizontal then Link Unit 4 is better option. choose one from 468x15 or 728x15 depend upon width of navigation bar, and keep align left not center nor right. Which will look like sub navigation bar if you customize according to your main navigation bar.
- If your navigation menu is vertical then choose Link Unit 3. There are also many size format in Link Unit 3. So choose and customize properly.
- Text ads, which is the way from you generate more revenue, because Text ads are suitable for your content and if you customize and place properly then it will look like part of your content.
- Use Square and rectangular ads above the content and below the title of post. which will more noticeable to visitor and one more fact that Adsense display the links relevant to the content. So that ads will help to generate more clicks.
- If you move your post image side to the ad, this will look pretty nice. Also adding some widget like share it, add this are much better. Your also experiment, alternating the position of ads and image.
- If want to use 468x60 then you should align center.
I personally recommanded If you are using an Banner(468x60) as Text ads,then it is better you should use two Half Banner(234x60) ads(If you not overlmited the maximum ads according to Adsense policy.), because some time 468x60 display single ads and some time display double ads inside 468x60, which look like nasty.
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| Single Ads with 468x60 |
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| Two ads with 468x60 |
But if you use half banner text ads it will be always displaying two separate ads, pretty nice!!
- For Leaderboard(728 x 90) below the navigation bar or above the footer is best place, if they align center.
- 468x15 Link unit write below when your content is end, will also generate more clicks.
- Some time bigger is better, if your are using 3 column layout for your website or blog then Wide Skyscraper(160x600) or Skyscraper (120x600) are very good options for both text ads or display ads.
- Last but not least Medium Rectangle (300 x 250) and Large Rectangle (336 x 280) as my opinion at the end of content is best place.
So, I hope this tips will help to increase your revenue. Enjoy your revenue.
